The Director of the Emergency Aid and Prevention Directorate for the lessons from COVID-19 and their presentation at STROIKO 2020 Read more
This autumn, the participants in the largest specialized exhibition for architecture, construction and furniture STROIKO EXPO, which will open from 21 to 25 October at the National Palace of Culture, will again have the opportunity to present themselves in the open air in front of the palace - entrance A4. Read more
Facings, paints and plasters, wooden and PVC joinery, oak parquet, wrought iron, polymer panels, intercom systems, home automation controllers, home-made joinery will be presented from 21 to 25 October at the National Palace of Culture
The Bulgarian Small and Medium Enterprises Promotion Agency (BSMEPA) will support with individual stands 12 Bulgarian enterprises from the construction industry to participate in this year's edition of the largest proposal for the sector in Bulgaria - STOIKO EXPO 2020.
With the help of the Agency you will present the products of the autumn exhibition, which annually brings together thousands of business representatives, experts, entrepreneurs and clients from Bulgaria and the world in the National Palace of Culture. Read more
If your business manages to attract new customers with word-of-mouth advertising, it may be too tempting to think that you don't need trade shows to expand your market. Trade shows are far from easy, but they can be one of the most profitable forms of marketing when approached with the right strategy, say experts from one of the most renowned British companies in the exhibition and exhibition industry - Display Wizard.
Veterans of trade fairs will testify to the fact that the return on investment from a successful trade fair is impossible to compare with other forms of outbound marketing. This view is shared by Display Wizard, which has been trusted by brands such as the BBC, Trustpilot, Bank of England, Royal Canin and many others to take care of their participation in professional exhibitions.
So before you write off trade shows as secondary to your current marketing tactics, it's worth learning about their benefits. Display Wizard has identified ten reasons, each of which is extremely important for the sales-oriented business. They perfectly explain why trade shows should be the radar of trade-oriented businesses.
1. Meet and connect with prospective customers
Have you ever tried to follow up on a sales lead, only to end up leaving one message after another in their voicemail inbox? Getting your voice heard is the most difficult part of outbound marketing, and when your business is one of many trying to gain a new client or customer, ignored messages and a lack of interest are the norm.
One of the greatest advantages of exhibiting at a trade show is that it allows you to meet and connect with prospective customers in person instead of communicating with them over the phone. On the phone, you’re just another voice – in person, you become someone that they know, recognise, and want to connect with.
Although some prospective customers will buy your product or service on the trade show floor, many won’t. Those that don’t commit to a deal in person, however, will become far more responsive to your sales efforts once they know you as a genuine individual instead of just another salesperson.
2. Strengthen your bond with existing customers
Just like trade shows give you the opportunity to better connect with prospective customers, exhibiting at a trade show also allows you to meet existing customers face-to-face. While most of today’s business is conducted over the email inbox or phone, face-to-face meetingsare undeniably a fantastic way to do business.
The Wall Street Journal agrees. Citing a study by Oxford Economics, the well-known financial publication reports that face-to-face meetings are the most effective way to strengthen relationships with both prospective customers and current customers.
Have you ever had a customer double their monthly spending over email? While it’s rare for customers to commit to large deals over email or a phone call, trade shows are often a place for customers to approach you with their long term plans and big orders – orders that can be incredibly lucrative for you as an exhibitor.
Technology has made it easy to write off face-to-face meeting as a thing of the past, but the data doesn’t lie: face-to-face meetings at trade shows are excellent for your business’ relationship with its customers
3. Learn about new developments in your industry
When your business attends a major industry event, it puts itself at the centre of the action. Trade shows are a place for businesses to announce and display their latest innovations and developments – often developments that can have major effects on your industry as a whole.
"...keep your customers close and your competitors closer..."
In a competitive industry, would you rather be aware of your competitors or out of the loop? Exhibiting at a trade show doesn’t just give you the opportunity to make new sales and connect with existing customers – it gives you the chance to look at cutting edge developments in your industry and the opportunities they create.
Because of this, it’s worth sending more than just sales staff to a trade show. Invite your technical staff to trade shows and let them attend presentations that keep you up to date with new technologies, techniques, and industry trends.
4. Meet new companies that can help your business
Whether you’re attending a vertical or horizontal trade show, you’ll have the chance to interact with both prospective customers and prospective vendors. This makes a trade show more than just an opportunity to expand your distribution, but a chance to expand your supply chain.
While your sales and marketing team focused on connecting with prospects to make new sales, your Purchasing Manager can connect with new vendors and contractors that can help your business grow. This makes a trade show a two-sided opportunity for your business – one to expand its sales, and to expand its supply chain.
5. Close deals with new customers during the show
There are few situations more tense than the average outbound sales call. From the endless objections of the prospective customer to the stress of losing a valuable sale, it’s natural to face rejection and nervousness as a salesperson.
At a trade show, however, the atmosphere is different. According to the Simmons Market Research Bureau, almost half of trade show attendees make purchases at trade shows. A staggering 91 percent of all trade show attendees claim that shows are ‘extremely useful’ to their product and service sourcing efforts.
When you speak to a Purchasing Manager or Director on the phone, you’re often dealing with someone that’s already juggling a variety of obligations and deals in their mind. As such, they’re understandably disinterested. At a trade show, you’re dealing with prospective customers that are there solely to find good deals.
Unlike traditional outbound marketing, in which rejection is the norm, trade shows are one of the few environments in which your sales team benefits from an audience of prospective customers that are genuinely interested in buying your products and services.
6. Strengthen (or establish) your brand
Trade shows are one of the few environments where you have the same amount of access to prospective customers as your larger competitors do. This makes them a valuable opportunity not just for direct sales and marketing, but for strengthening your brand and positioning your business as a leader in its industry.
From free giveaways to trade show displays, there’s no better opportunity to give your brand a sizable boost than a trade show. If you can design an exhibition stand that attracts the right type of attention, a single exhibition can be all it takes to change your brand from up-and-comer to established industry leader.
7. Learn what your competitors are doing right
In the world of business, it pays to keep your customers close and your competitors closer. Exhibiting at a trade show allows you to observe what your competitors are doing right and apply their tactics to your own business.
Is there a particular competitor in your industry that seems to be growing at a rapid pace? While your sales team uses the trade show as an opportunity to meet existing customers and connect with prospective ones, spend a moment looking at the other exhibitors to see what they’re doing differently from you.
Great businesses are aware of their competitors, and trade shows are one of the best opportunities to connect with competitors and understand their sales strategy, their pricing, and the reasons for their success.
8. Rapidly expand your database of sales leads
While skimming through the phone book might give you thousands of unqualified phone numbers, nothing gives you qualified leads quite like a trade show. If you’re exhibiting at a show with tens of thousands of attendees, you can expect over 200 visitors per day at your exhibition booth.
That’s 200 prospective customers that you’ve personally connected with – a number that you could never hope to reach using outbound sales calls. This gives your sales team a valuable resource to market your products or services to while you focus on fulfilling the deals that you’ve closed during the show.
While cold calling and online marketing might not have the same initial expenses as a trade show, there’s no greater way to fill your contact book with prospects than a successful trade show effort.
9. Speak directly to your target market
Email surveys are a fantastic way to learn more about what your customers want and don’t want. Unfortunately, their low response rate makes them useful only to businesses with a large enough email list to tolerate very few responses.
Trade shows, particularly vertical trade shows where you’re able to speak directly to people within your industry, allow you to solicit a huge amount of feedback that can help your business expand and improve.
A great way to get useful feedback and valuable sales leads at the same time is by conducting a short survey on your exhibition stand, and rewarding participants with vouchers or gifts from your business. Where else but a trade show can you generate new leads and valuable feedback at the same time?
10. Optimise your sales and lead generation strategy
Trade shows are an excellent opportunity to expose your sales team to hundreds of different prospects in a short period. In many ways, they’re advanced sales training on fast-forward – a quick experience that allows you to rapidly test new sales tricks and marketing strategies in a very responsive environment.
If you want to test and optimise your lead generation strategy, you’ll find no better place than a trade show. Try several different sales pitches on prospects and you’ll quickly learn which ones work and which ones don’t, allowing you to perfect your sales strategies in just a few days for future trade shows and industry events.
The largest specialized exhibition for architecture, construction and furniture STROIKO EXPO will be held from 21 to 25 October 2020 at the National Palace of Culture. The team of the exhibition is actively working on the preparation of the autumn 53rd edition. Recording has already started. All agreed partnerships and accents in the accompanying program are preserved.
News and information about the upcoming exhibition will be published in a timely manner on the website and Facebook page of STROIKO EXPO.
See you soon!
We have taken the very difficult decision to postpone the 53th edition of STROIKO EXPO in light of the global impact of the COVID-19 outbreak, and the event will now be held from 3-7 of June 2020.
The health and well-being of the exhibitors and visitors, as well as that of our local host community, are the priority.
The travel restrictions in place are changing daily and it is important that the visitors and exhibitors wanting to attend are able to.
It is clear that coronavirus is going to have a significant impact on members’ businesses and at times of crisis such as this is that we need to work together to ensure the survival of industry in general
High technology in the service of sustainable living, responsible for the protection of nature and the urban environment
There is a joke: "Smarthome, that would mean how can we be smart at home?" Unfortunately, it still reflects the popular understanding of the concept of "smart houses". In recent years, the concept known as "smart home" is gaining more and more meaning, but for the mass consumer it still has far and foreign.
Innovation cannot be used to control more aspects of this home from more places and with little by little.
The smart house has different dimensions: Front door with front layout; a car powered by solar power; A "smart" mower that understands when the lawn needs mowing and is activated; a robot vacuum cleaner that will also wash the windows; a refrigerator that orders the products itself; a special transformer that takes the forms and performs the functions of the items you order - at one moment it can be a laptop, and at the next - a stove; care for pets as well, including food, water and light regulation according to a set program; child control - you can restrict the switching on of the TV and computer and capture any special children's moment such as a photo or video while watching your child via smartphone or tablet.
The smart home will always be in touch with you. From anywhere in the world, you can watch or manage what's going on in your home. Your smart home system will always inform you about important news or warn you of dangerous and unusual situations.
Everyone has their own idea of the home of the future, but we all agree that it will be completely subordinated to the individual needs of its inhabitants.
For 10 years, technology has come a long way and modern applications are much more intriguing, more practical and last but not least, significantly more affordable. That is why the biggest exhibition for architecture, construction and furniture STROYKO EXPO from this spring includes a new section - STROYKO Future. It will give a real outline of the smart home and will present practical solutions that anyone can implement at home in the next renovation.
Focus of the spring edition STROIKO EXPO 2020, March 25-29, the National Palace of Culture is the HIGH-TECH HOME. The ambition of our team is to debunk the myths that smart homes are expensive, that smart technologies are complex to install and manage, that classic and new cannot go hand in hand through exhibitors and an accompanying program. We will also present the idea of a "passive house" - one of the fastest growing standards for energy efficiency in the world.
STROIKO will build a bridge between high technologies and time-proven classic techniques and techniques. While urban planners, architects, builders, engineers, programmers and designers are looking for a scientific formulation for the "house of the future", STROIKO allows this formula to be created in dialogue with its real users. Therefore, the Marble Lobby of the National Palace of Culture will become a kind of Hyde Park, where everyone will be able to share with experts their vision of the presence of high technology in the home. The accompanying program is divided into 5 discussion modules: SMART CITY, SMART HOME, SAFE TOWN, SMART SOLUTIONS FOR THE SMALL TOWN, CIVIL NETWORKS IN ACTION.
In the spring of 2020, STROIKO EXPO will also develop the STROIKO Safety section. The Bulgarian Chamber of Commerce and Industry joins the exhibition with its SECURITY exhibition. In this section, the partners of the exhibition are the Ministry of Interior and the Sofia Municipality with its Directorate for Emergency Aid and Prevention.
Specialized security companies will present the latest digital security developments. Apart from a safe home, we will also talk about a safe city. The structures of the Ministry of Interior, the Emergency Aid and Prevention Directorate and the Bulgarian Red Cross will be presented with separate stands and demonstrations.
The 53rd STROIKO EXPO exhibition will present a complete cycle of living in the modern world, including Fintech industry, financial instruments management, housing loans, real estate market, new trends in food, cosmetics and household hygiene products, composting and management of waste.
The Pantone Institute relies on simplicity and elegance in colors, the furniture seeks a balance between functionality and its own style in the new year
Classic blue 19-4052. This is the code of the modern color for 2020, according to the color legislator - the Pantone Institute. He replaces the living coral that ruled in 2019. For more than 20 years, Pantone's Color of the Year has influenced many industries, most notably furniture fashion and industrial design.
Classic Blue 19-4052 according to Pantone experts is inspiring calm, confidence and desire for connectivity. This lasting shade of blue emphasizes our desire for a reliable and stable foundation on which to build, crossing the threshold of a new era. This lasting shade of blue is elegant in its simplicity. It brings the calm of the evening sky, a feeling of peace, offers refuge. Classic Blue redirects our thoughts and helps concentration.
STROIKO EXPO is the only Bulgarian exhibition for architecture, construction and furniture, where exhibitors and visitors check the clock for new trends in furniture.
In furniture, 2020 tries to reconcile the minimalist functional design and the individual understanding of coziness and comfort.
2020 encourages eclecticism, the search for unusual combinations of different styles and eras. Every detail in the home can carry the spirit of a different era and have its own character and history. The symmetry is in a delicate balance with abundance. Measured and tasteful, every old armchair, loaded with memories and experiences, can find a place next to our "smart" fireplace, which we put on our phone on the way home. The handmade wooden chest of drawers can beautifully complement the kitchen island with high-tech antibacterial coating, for example. Grandma's lace can soften sofas with nano-textiles.
And in 2020, the Scandinavian style, based on minimalism and functionality, remains dominant. However, its concept is personalized, complemented by warm shades, smooth transitions and careful zoning. The classic open space gives way to light partitions, creating a cozy home interior. Combinations of modern with old are encouraged.
The ideas for creating a bridge between high technologies and the classic postulates in the furniture made the team of STROIKO EXPO to dedicate this year's spring edition to HIGH TECHNOLOGICAL HOME. The ambition is to find the important questions through the exhibitors and the accompanying program: How do innovations practically help for harmonious interaction between people, their homes and cities? How do new technologies create a secure environment and a safe home? How to achieve a "passive home" and how to manage a "smart home"? How can established quality and new businesses in architecture, construction and furnishing interact?
In the era of global digitalization, people cannot escape the tendencies for multifunctionality, smart management and saving of natural resources when choosing new furniture, but they can "warm" it with handmade accents.
STROIKO EXPO will be held from 25 to 29 March 2020 at the National Palace of Culture. The 53rd exhibition brings together all the innovations for harmonious development between people, their homes and the environment in which they live, presenting a full cycle of sustainable interaction with green technologies and innovations.
STROIKO EXPO will also include leading real estate brokers with market analysis and review of trends. A rich accompanying program is envisaged, which in discussion with leading architects, builders and designers will present a VISION FOR THE HIGH-TECH HOME.
From March 25 to 29, the most authoritative international exhibition in Bulgaria, STROIKO EXPO, will present two new sections dedicated to the high-tech home and city
In search of a safe home and a safe environment for human life, in the spring of 2020 STROIKO EXPO will develop the STROIKO Safety section. The Bulgarian Chamber of Commerce and Industry joins STROIKO EXPO with its SECURITY exhibition.
"How do innovations practically help harmonious interaction between people and cities?" How do new technologies create security? These are the questions to which we will look for answers through the prism of the STROIKO SAFETY & SECURITY section, the manager of STROIKO, Mrs. Margarita Nikolova, told journalists.
In this section, the partners of the exhibition are the Ministry of Interior and Sofia Municipality. From March 25 to 29 in the National Palace of Culture the structures of the Ministry of Interior will be presented with separate stands. Demonstrations and presentations and lectures are planned in the seminar part of the exhibition. The specialized counter-terrorism team will demonstrate a robot for the disposal of explosives and protective clothing used by the berets. The Institute of Psychology will present the work of providing specialized psychological assistance.
The Emergency Aid and Prevention Directorate of Sofia Municipality will also participate in this year's edition of STROIKO. The only municipal structure for disasters and accidents in Bulgaria will have a tent and employees will demonstrate an alpine method of searching and transporting victims in various cases. The Directorate participates in activities to ensure the protection of life and health of the population, protection of the environment and municipal property from disasters and accidents. The Directorate organizes round-the-clock shifts and has mobile emergency teams responding to received signals. Rescue teams visit more than 2,500 alerts a year. All this can be seen in photos of the exhibition within the exhibition.
The second new section is entitled STROYKO Future. With 27 years of experience in organizing exhibitions, in 2020 STROYKO EXPO takes a step into the future and offers its exhibitors and visitors a vision of the HIGH TECH HOME.
The 53rd exhibition brings together all the innovations for harmonious interaction between people in their homes and the environment in which they live. It will present a complete cycle of living in the modern world, including the Fintech industry, financial instruments management, housing lending, the real estate market, new trends in food, cosmetics and home hygiene products, composting and waste management. STROIKO EXPO will also include leading real estate brokers with proposals and market analysis.
A rich accompanying program is envisaged, in which leading architects, builders and designers in discussion with the citizens will look for answers to the questions: How do innovations practically help the harmonious interaction between people, their homes and cities? How to achieve a "passive home" and how to manage a "smart home"? How can established quality and new businesses in architecture, construction and furnishing interact?
For more information and to sign up, visit: сайта.
Until February 7, the Agency for Small and Medium Enterprises accepts applications for financing the participation of Bulgarian producers in the exhibition. The Ministry of Interior and the Sofia Municipality will present their specialized units for combating terrorism and emergency prevention in the STROIKO Safety section.
"In search of a high-tech home and city" is the theme of the 53rd STROIKO EXPO exhibition. This became clear today at a press conference for the spring exhibition, which will be held from March 25 to 29 at the National Palace of Culture.
Margarita Nikolova, manager of the exhibition, opened with the words: "STROIKO 2000" is our trademark. We put the number 2000 in the name of the exhibition 27 years ago, because the year 2000 seemed to us to be something very distant in the future, like in a novel by Arthur Clarke. We are now 2020. We decided to look at how far we have come in the future, without neglecting the traditional. I know we are on the right track, I am glad that so many people and organizations are behind us. "
Until February 7, Bulgarian producers can apply for assistance to participate in STROIKO, said the Executive Director of the Executive Agency for Promotion of Small and Medium Enterprises Boyko Takov. Currently there are 7 companies that have met the requirements of the agency. "We are happy with the interest that the companies show in STROIKO. In our agency we really want to support the Bulgarian exhibitions, which are getting stronger. ”He presented 5 financial instruments, 2 voucher schemes and the National Innovation Fund to support Bulgarian companies.
Margarita Nikolova stressed that without the support of the National Palace of Culture, STROIKO would not be what it is now. The central location, the beautiful architecture, the renovated interior and the extremely professional team are a prerequisite for the sustainable presence of the exhibition, she said.
Borislav Velkov, Chairman of the Board of Directors of the National Palace of Culture, said: “We have been under one roof for 27 years. These are many traditions, many interactions, many mutual lessons. The direction you have taken, the direction of technology and the security of the home and the environment. The good news is that in all this technology in which we live, man is once again becoming the center of attention. And everything that we at the National Palace of Culture and you do is in the service of man, his needs and the needs supported by technology. For us, your jump is very important because we have the same policy. Apart from being a cultural center, the National Palace of Culture is also a congress and conference center. This will be a priority for us this year. Because despite the technology, despite the ability to see everything from a distance, the meeting between people remains key. "
Arch. Borislav Ignatov, municipal councilor and member of the Chamber of Architects, as a patron of the accompanying program, said "STROIKO is an exceptional event in its essence, because it is the only professional exhibition that treats construction, architectural and interior work, aimed at the general public. Because the modern world is just that. Modern technology has allowed us all to be much more involved with professionals in decision-making and home management. STROIKO is focused on how to make our homes smart together and how to make our cities smart together. These are all strategies that we will present at the exhibition this year. "
"How do innovations practically help harmonious interaction between people and cities?" How do new technologies create a secure environment and a safe home? These issues made us develop the STROYKO Safety section ", said Ms. Nikolova. She announced that from this spring the BCCI SECURITY exhibition will join for a joint organization. In this section, the partners of the exhibition are the Ministry of Interior and Sofia Municipality.
The structures of the Ministry of Interior will be presented with separate stands, demonstrations and presentations and lectures are planned in the seminar part of the exhibition. The specialized counter-terrorism team will demonstrate a robot for the disposal of explosives and protective clothing used by the berets. The Institute of Psychology will present the work of providing specialized psychological assistance.
Mladen Petrov, Director of the Communication and Information Systems Directorate of the Ministry of Interior, also said that at the end of 2017 the Ministry of Interior together with Sofia Municipality started the process of building a unified platform for combining information from existing and emerging video surveillance systems. opportunity for exchange of information between different systems, focusing on crime prevention and improvement of road safety and protection activities.
The exhibition brings together all innovations for harmonious interaction between people, their homes and the environment in which they live, presenting a full cycle of sustainable interaction with green technologies and innovations.
Media partner of STROIKO EXPO is the Bulgarian National Television.