The European Nurserystock Association – signed a Grant Agreement with CHAFEA of the European Commission to launch a promotion campaign with the slogan “Green Cities for a sustainable Europe”.
The Green Cities campaign has a total budget of €2.1 million, that will be financed with aid from the European Union up to the 80% and will run from now until the end of 2020.
Seven of the ENA members are working together on this initiative and funding it: AVBSVLAM from Belgium, BAOPN from Bulgaria, Danske Planteskoler from Denmark, BdB from Germany, Val’hor from France, HTA from the UK and Anthos-LTO-‘De Groene Stad’ from the Netherlands.The project ‘Green cities for a sustainable Europe’ is a B2B promotion campaign, targeted at professionals that play a decisive role in city planning, landscape planning and is not focused on the mass market. The project will give tools and technical background for decision makers and politicians to communicate this message of green cities for a sustainable Europe to the citizens they work for. The main goal of the Green Cities campaign is to increase awareness of the many benefits of using live plants in the cities, towns and villages, for both the citizens and the environment.